+3 votes
by (1.1k points)
Hi guys, anyone here still using the ISO/campaign priority structure for Shopping Campaigns? I just set one up today and the keywords going into my brand are not brand keywords. This is the structure: high priority/junk keywords - . 11 bid - 3 negative keyword lists (account, brand keywords, best keywords) middle priority/best keywords - . 91 bid - 2 negative keyword lists (account, brand keywords) low priority/brand keywords - 1. 21 bid - 1 negative keyword list (account) I'm using standard delivery, manual CPC, same device/location bid adjustments for all campaigns. Any thoughts? I was thinking of lowering the brand bids as that will probably fix it. In general, I've found my old accounts using this structure are still amazingly profitable but I've been having similar results with any new accounts I try to structure this way. Any insight appreciated.  
Hi guys, anyone here still using the ISO/campaign priority structure for Shopping Campaigns?

1 Answer

+3 votes
by (10.6k points)
 
Best answer
They all need to be under one shared budget for that bid flow strategy to work  
by (10.6k points)
Boom! Nice one.  
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