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Campaign is ~2 weeks old target CPA is set to $150 and it got me 8 conversions at $100 cpa google's target CPA simulator says i can get 10 conversions at $75 CPA should the target cpa simulator be trusted and will it be ok for me to lower the target CPA from $150 to $75 ?

+4 votes
by (300 points)
Campaign is ~2 weeks old target CPA is set to $150 and it got me 8 conversions at $100 cpa google's target CPA simulator says i can get 10 conversions at $75 CPA should the target cpa simulator be trusted and will it be ok for me to lower the target CPA from $150 to $75 ? or is lowering it a risky move? :)
Campaign is ~2 weeks old target CPA is set to $150 and it got me 8 conversions at $100 cpa google's

3 Answers

+4 votes
by (8.6k points)
 
Best answer
Ideally you need to start with manual bid but if you set already at cpa then decrease small percentage instead of big jumps otherwise you will confuse system a lot and will achieve after prolong time
by (300 points)
Thank you, Aamir!  
+2 votes
by (620 points)
I would wait a week or two and see what the algorithm does. Then I would apply ad group level tcpas based on performance of each ag
by (300 points)
Thanks, Kristen!  
0 votes
by (200 points)
Where is the target CPA simulator please?  
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