Customer Match is not available for all advertisers. To use Customer Match, your account must have: - A good history of policy compliance. - A good payment history. - At least 90 days history in Google Ads. - More than USD 50, 000 total lifetime spend. For advertisers whose accounts are managed in currencies other than USD, your spend amount will be converted to USD using the average monthly conversion rate for that currency. If you want to start using Customer Match and you meet the requirements above, you’ll need to contact your assigned account manager to request access to Customer Match. If you’ve never used Customer Match and don’t have an assigned account manager, your account is currently ineligible to use Customer Match, even if it otherwise meets the requirements above. In the future, we’ll offer an application process for advertisers who meet these requirements and want to request access to Customer Match. An announcement will be made when the application process becomes available.
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