+9 votes
by (510 points)
Anyone had an experience with window coverings (curtains, blinds) niche? This is the second time we launch campaigns. We spent around $1. 5K and got really terrible results, lead around $300. Different strategies tried (manual CPC with auto-bidding and custom rules), enhanced CPC, impression share, maximize clicks, maximize conversions, target CPA. Call tracking is set up, conv. tracking - traffic drives to the landing page. Remarketing works but without conversions. Any help will be appreciated!  
 Anyone had an experience with window coverings (curtains, blinds) niche?

9 Answers

+5 votes
by (630 points)
 
Best answer
Hey Vitali I have been working for an Australian based curtains and blinds seller. ROAS of about 400%. Super competitive market to be honest but there are ways to make it work. I can give you pointers but need to know more
by (510 points)
What details you need?  
by (630 points)
Firstly the landing page. A summary of what sort of campaigns your running or a read only access
+2 votes
by (4.8k points)
So you only optimized up to 5 leads? You just got started with your campaigns. Keep optimizing, setting bid adjustments, increase CR, build out campaigns.  
+5 votes
by (2.2k points)
Sounds the campaign settings are completely messed up. Hit me up, will review your campaign.  
+1 vote
by (9.1k points)
Can you share the landing pages in order to have a better view?  
+2 votes
by (2.6k points)
It seems you have applied all the strategy too fast out of panic. Please allow some time to grab some data. If your acc is new just applied max click setting . This will allow google to grab user data and behaviour and please dont panic to fast to switch to other stratergy. Please allow some time. If you want any help. Draft me a message. I ll wil review your acc and tell you what exactly you are lacking.  
by (510 points)
All of the bidding strategies work at least 3 weeks
by (2.6k points)
@churrigueresque can you share your landing page? Also apply heat map tool on your landing page. This will help you what activities are happening their by user. Hope this help.  
by (510 points)
@mongol1134 See below the landing page, I attached photo to this thread. Thanks for the heatmap insight. only 1% of all clicks on logo and 98% clicks on schedule button - i think it calculates it wrong
0 votes
by (1.7k points)
I've worked with that niche before. Lead costs were 40 - 60 dollars. A lot will depend on a landing page. PM me your landing page so I can take a look.  
+5 votes
by (4.8k points)
Those are not strategies, they are bidding models.  
+7 votes
by (510 points)
Here's a lp we use. The block with types of products is not clickable
+9 votes
by (4.3k points)
I ran a campaign for a bit and the biggest challenge was the competitors here had established brands and lots of ad budget. We had to really dial down to local and long tail to keep ROAS up. The LP also needs to show the product and really sell the experience that's what the big companies were doing.  
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