Question

Do you take multiple local business clients serving the same area? For example 2 plumbers? If so what precautions do you take to ensure that they aren’t increasing each other’s CPC?  

Answer 1

That might be possible sometimes. cuz both have individual buisnesses and running ads but yes if you are managing the ads then be specific with narrow targeting. let suppose if i want to target 1 business i will target east new jersey and for other west new jersey and then interchange them so that they can never override each other. and through this i will be able to target complete location for both of them

Answer 2

I don't do that, it will provoque ethical issues and it makes no sense to play on 2 teams. I prefer to work my ass off for just one client.  

Answer 3

And what happens when one of them wants to compete the other?  

Answer 4

I have asked the so called experts this question and none have a good answer

Answer 5

If you were paying someone to run ads for you. would you then also want them in charge using the same keywords for one of your competitors?  

Answer 6

I take client of same local all the time I just try to make sure they are 3 to 5km away from each other

Answer 7

I set a radius up to where i limit getting another competitor from a client. So in my case I target a niche cover all of my territory then move on to another niche

Answer 8

I never take clients of the same category in the same area huge conflict of interest.  

Comments

@messina6 agree

Answer 9

No problem. Unlikely you have a client that can afford clicks 24/7. Not all plumbers focus on the same products.  

Comments

Sorry bud but it is absolutely a problem . that makes no sense you would literally be marketing against yourself and driving your own CPC up. Even if it is a different "product" its still in the same niche and category

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90% of my clients are under $1200 a month in spend and with an average click cost of $12 the budgets are used up by noon in most cases. This is why its not an issue for me.  

Answer 10

I take multiple plumbers but if they're local businesses only if theyre' 50miles away from each other

Comments

That is such an american definition of local :D

Answer 11

Could use manual cpc, with enhanced cpc turned off, and just coordinate their bids so they aren't jacking up each others costs excessively

Answer 12

Does it really matter though?. 1) Is Plumber A going to pay you enough to be his exclusive marketing agency? 2) If Plumber B doesn't go with you, isn't he just going to go with another agency, who will also run ads and "jack up" the CPC?  

Comments

@apeman10 good argument

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@doss2892 could take the argument further and say that if you manage marketing for both Plumber A and B (assuming they aren't sworn enemies) that you'd be able to optimize ad campaigns towards services they execute best and not just competing for Clicks and CPC which likely isn't aligned with the overall business goals of plumber A and/or B. But really. how often does this actually happen?  

Answer 13

Technically they are both better off in your hands than competing with no holds barred against each other. If you manage both you may be able to find separate angles for both and still absorb all the budget on high outcome marketing.