Question

What is your guy's average conversion rate on your landing pages? I am getting about a 20% Is that high, low, or in the middle?  

Answer 1

That's a very good conversion rate.  

Comments

That is what I have always thought. Our highest was 40% but that only lasted two weeks in the peak of our season. I want to keep improving the ads but I don't really know what to do at this point. I guess I could aim for lower cost per click.  

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@mensurable2 you should better look for maximize your Conversions or Revenue while hitting your ROI Goal. Cost per Conversion is more important than the cost of the clicks, do you know what I mean? Good luck!  

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@fibro that’s what I am thinking. But to lower cost per conversion you either increase your conversion rate or lower your cost per click. Right?  

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@mensurable2 right. With a 20+ CR it maybe will easier to lower cpc. But then other things will happen. Do you have already Remarketing running? If not maybe you can remarket the 80% which doesn’t convert the first time  or had a look on devices, Smartbidding running hopefull?, search strings checked? At least 3 Ads and all extensions? There are a lot of things to optimize  

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Oh, and considered AdFraud? Have a look at ppcprotect adfraudit. com/budget

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@fibro What does this have to do with the OP's question?  

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@penicillin read his comment. He searches for further optimization of his ads (because CR is good already)

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@fibro If he is getting a 20% conversion rate, I do not think click fraud is a major concern.  

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@penicillin I gave him a handful tips, not only that. He can think about himself I guess

Answer 2

This is an open ended question. It varies for each industry

Comments

@quasijudicial34 exactly. I was looking for open ended answers

Answer 3

Also depends if you're using branded terms and branded landing pages.  

Comments

@natalya could you explain more please?  

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@mensurable2 - if your keywords are bidding on the company name or a branded phrase your CTR will naturally be inflated.  

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@natalya got it. Yeah we put negative keywords for our brand and our competitors

Answer 4

20% is a great conversion rate, what is the goal of the page?  

Comments

Generate phone calls. We are in the service industry and from what I can tell the average is around 8% but I thought I would ask to get tangible data.  

Answer 5

Need to define your conversion. If conversion is free "like an e-book" that's different than a sale on an e-commerce site.  

Comments

Service industry. So a conversion is a phone call. Our closers are closing between 50-70% so I guess you would say that our true conversion rate is 10%

Answer 6

That's high. And it really depends on so many factors. Our conversion is abysmal less than 1% but ROAS is over 10, 000% because its a large margin product

Answer 7

Real good, nice work man!  

Answer 8

Pretty good

Answer 9

That's a great conversion rate, what's the conversion flow like?  

Comments

@karlie8601 so the conversion rate is tracking phone calls with AdWords. Our sales team is currently closing at a 80% rate.  

Answer 10

What is your call to action?  

Comments

@jute79 it’s a phone call. We are a service based business.  

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@mensurable2 then 20% is good

Answer 11

Lol, I guess you started selling yesterday or only have 2-3 sales

Comments

@rrhagia91451 nope. About 3 months of consistent calls from ads.  

Answer 12

Depand on industry , mine is 32

Comments

What industry are you in?  

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@mensurable2 multiple , event planner, deep cleaning,  

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@eyecup that is awesome. Mind if I message you and ask you some questions?  

Answer 13

I saw an article that gave benchmark CTR across industries. Generally it seemed like anything over 3% was good. Now I’m rethinking. Lol

Comments

@photooffset472 @rrhagia91451 exactly. I don’t have a ton of trust in google articles. I read that the service industry is around %8