Question

I need help with Google Shopping Ads. I have all of my products in one feed and they are similar but different and I am struggling with the best way to handle this. Is there a way to separate products in shopping campaigns and still have them all in one feed? Do I need to create multiple feeds? So I could negative key words some phrases for one but not all for example?  

Answer 1

Yes. For all your questions. :) Just use clasic (not smart) setup -> and you will be able to create negative keywords lists. On ad group/products group level you can choose products you want to implement. :)

Comments

@backstage thank you. so still need multiple feeds or just one feed and set up the campaigns different ie classic vs smart?  

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@zeal One feed. I always use one feed + if you need to upload extra information you can always add supplementary one. :)

Answer 2

In shopping campaigns you can seperate by ad groups and further down by producr groups. You can add negative keyword lists at ad group level to solve your problem.  

Comments

And of course one feed is all you need. I need one feed to run 10 different shopping campaigns for different countries.  

Answer 3

Is there any courses on Udemy or anywhere else anyone would recommend? I am new to shopping campaigns and still struggling to see how I separate my products. When I go to ad subdivision it said no suggestions and there was an option to bulk ad values manually. I am confused on what that means. Sorry. very new to shopping campaigns

Comments

Did you ever get anywhere with this? I'm happy to lend a hand if you still need it, pls message me