Question

Regarding Shopping ads.  If you have several variants of the same product- ex different colours.Regarding Shopping ads. If you have several variants of the same product- ex different colours. So basically you would then have one listing per colour. How do you show all the colours equally much? I use regular shopping (not smart), and I have put the setting to "rotate ads", but not sure if the different variants are counted as different "ads" or if this only applies to other type of campaigns. Does this have something to do with the product groups? do I have to divide it in any ways there? Thank you!  

Answer 1

A lot of times Google will show multiple products from your list at the same time. I don't think this is something to worry about

Comments

@overrate9576 but i get thousands of impressions on 1 colour and just max 50 on all others. Every day? I wanna show all equally.  

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Are the product descriptions significantly different?  

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@overrate9576 they are the exact same expect from the colour mentioned in the title. No search terms are including colour references

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Not sure if this is a great recommendation. But, if you don't have very many products, try further splitting into product groups or even ad groups. Might just work.  

Answer 2

You don’t.  

Comments

@eastern theres no way to achieve that?  

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@tussle4 let’s just say you have two variants, red and blue. There will either be more searches for red or more for blue. It’s not going to be equal. On the general queries, they’re going to use the ones they think are most likely to get a click.  

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I understand. But in this case some of the colours havent even "got a chance" say that red has 50. 000 impressions and blue has 500, its that big of a difference. I havent even been able to check for which ones more popular. Do you think the system looks at general past data that people are more likely to click on a red colour of this specific item just as an example?  

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@tussle4 you can raise the bid on the red one.  

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@eastern thanks!  

Answer 3

Negative Keywords.