Question

How to revive a Google Shopping campaign? Currently having my campaigns running on Target Roas. But: Getting less impression and spend slowly over time. Lowering the target roas is one way to go. What happens if i put the campaign back to ECPC, would this revive the campaign? Worth the risk? Any tips are welcome. Thanks.  

Answer 1

Manual cpc mate never used any of those I don’t trust Google to let them bid on “roas”

Comments

@booklet Same here concerning eCPC, however that +6 roas is sweet, is that your ecom business ? :)

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@eboat49188 you mean you had bad results with ecpc? Ofc it matters if you already had some conversions

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@warlord yeah, turned on eCPC when I had +40 conversions, still had bad experience with that, maybe I should have wait longer ?  

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@eboat49188 no at that point you do target roas.  

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@warlord Thanks for the tips, I'll try that ;)

Answer 2

I suggest you cluster products based upon profit margin and break down campaigns

Comments

@plumper that does not revive your campaign, that is a restart

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@warlord and not even a very sensible structure I'd have thought .  

Answer 3

I don't think switching to eCPC is a risk because you have so much control over the elements I can practically hear you crying out for control of under automated. So long as you know what you are doing. The risk only really comes once you start elevating you cpc bids