+5 votes
by (950 points)
I I'm trying to setup conversion tracking but somehow it's not working. I have a bit of a complicated flow. landing page -> website (form) -> payment page (different domain) -> website (confirmation) After clicking ads, users land on a landing page with a CTA. The CTA button takes them to the form on the main website. After submitting it, they're sent to payment page that's hosted on different domain. When payment is complete, they're redirected back to the main website. I've set everything up with GTM. I can see that the tag fires on the confirmation page with Tag Assistant, but conversion aren't counted. Does those travels between the landing page, form, payment and confirmation impair the conversion tracking? Should I use something like cross domain tracking?  
I I'm trying to setup conversion tracking but somehow it's not working.

4 Answers

+2 votes
by (5.1k points)
First, what is your conversion? The purchase? If so, just put the conversion code on the last page you send people to after purchase. That simple.  
by (950 points)
Is it possible to achieve the same thing with GTM? because no need to set it up twice.  
by (5.1k points)
@ivan62596 no. You tried to do that and that is why you see no conversions, see your mistake?  
+2 votes
by (3.3k points)
This is not a cross-domain situation, all important activities are happening on your website. (I think conversion window is 30 days after Ad click for it to still count as conversion for that Ad; it matters not where users go in the meantime) If the tag is firing, but not being recorded, something must be setup incorrectly in either Ads or Tag Manager.  
+2 votes
by (360 points)
You still need to set it up as a Goal and then import that Goal into Google Ads in order for the conversions to start tracking
+3 votes
by (530 points)
1. On which page you set up goal? You should set up a goal on confirmation page. 2. You should make filter (domain of payment page) in your google analytics for correct tracking source of goal 3. Import conversation from analytics to ads
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