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When choosing audience observation, I normally select almost every possible audience just to see the results.

+3 votes
by (1.6k points)
When choosing audience observation, I normally select almost every possible audience just to see the results. Would there be a reason NOT to do this?  
When choosing audience observation, I normally select almost every possible audience just to see the

2 Answers

+1 vote
by (29.2k points)
I used to do that. Now I pick all of the major categories, monitor for a while and if I see a lot of traffic from one, I will go in and expand the choices. I just got tired of clicking all of the boxes with every campaign build.  
+3 votes
by (7.7k points)
Only administrative ease really, I tend to be pretty maximal without going obviously crazy
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