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How can I measure Display campaigns?

+1 vote
by (200 points)
How can I measure Display campaigns? I know the basic KPIs but I would like to know more, for example, how display campaigns are useful to drive business results. I know that we should look at assisted conversions but are there any other drivers that I need to look at?  
How can I measure Display campaigns?

1 Answer

+1 vote
by (4.2k points)
What's the goal, and where are they based in the funnel(TOF/MOF/BOF)? Do you have conversions linked? Basics are Average session duration, CTR, Bounce rate, pages per session, % share. Then there are conversions - call, lead forms, add to cart, checkout, purchase.  
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