Question

Hello!  I don't make google ads for long time so every advice is good.Hello! I don't make google ads for long time so every advice is good. I have a question about age of my visitors. I have a google search campaign and in my google analytics my visitors have age between - 18-54. So the question is should i use UNKNOWN age for my campaigns or eliminated for the group? Do you use unknown age for your campaigns?  

Answer 1

Most users will fall into unknown. If you don't have any data, let the camapigns run for a bit. Then see if there's a particular demographic performing poorly and consider disabling

Comments

@like1844/activity" class="qa-user-link">like1844 thank you @like1844/activity" class="qa-user-link">like1844 for advise, but i have some conversions on unknown .  

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@hitchcock91661 of course. In fact, most could be unknown. Don't disable demographics that are working :) even the unknown

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Thank you so much for advise michael!  

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@hitchcock91661 no prob :)

Answer 2

Yeah you want to include unknown and they using ga can create negative audience lists fhat you can apply to your campaigns

Comments

@yurikoyursa thank you!