Question

Hey, Is it 540 or 30 days for the 1000 people in your RLSA list? A) This Google article says „Google Search Network must have a minimum of 1, 000 active visitors or users **within the last 30 days**“ source: B) And this article says „Keep in mind. : The list membership limit for these lists is **capped at 540 days**. To learn more, read About remarketing lists. “ source:  ——> So can the 1000 members stem from the past 30 days or 540 days? If the answer is 30, what might be the use of setting list membership to 540 days? THANK YOU!  
https://support.google.com/google-a...hl=en

Answer 1

You need 1000 cookies in your audience list to use it for RLSA. Membership duration is another topic and depends on how long you want to keep users in that audience. This is not related of number of clicks as you can get traffic/users not only through Google ads. in the example you have it you set you membership duration to 60 days you will have 1800 at the end of the period. Let's say on the third month you got just 100 new user, so at the end of that period you will have 800+100=900 which will not going to be sufficient for RLSA. Hope this helps.  

Comments

It does! thank you! :)

Answer 2

So another way to phrase the requirement as I understand it would be: to use RLSA you need to pay for at least 1000 clicks per month - correct? Plus, this is on an ongoing basis - so no matter if in month 1 you managed to get 1000 visitors, if you get 800 in month two, you might have 1800 in total but RLSA will be deactivated in month 2. correct?