Question

Anyone using custom intent audiences to drive conversions(sales) on google display network? what practices would you recommend from your experience? like how many keywords should one use when creating their custom intent audience ? do you also include links ? or do you prefer keeping links and keywords in separate custom intent audiences? how much time should the new campaign be given to determine whether the audience created is successful or not ?  

Answer 1

Give atleast 7-10 days

Comments

Thank you for your feedback  

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And oh, i’m pretty sure i was able to add links when i created a CI audience some time ago

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@adriannaadrianne You can add links in Custom Affinity.  

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Here - it says you can add URLs

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I believe that this option is available depending on the goal selected when starting a new campaign then ‍♀️ i’ve selected “sales”

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@adriannaadrianne strange  

Answer 2

You cant use links in custom intent. CI is all about keywords, it is recommended to use 50 keywords atleast in one audience for better results. I am using on discovery campaign its working quite well.  

Answer 3

Prepare yourself for appallingly low conversion rates.  

Comments

What audience type do you think is better?