Good morning! How are you using Smart Campaigns and where do they fall in the mix of search campaigns you already have set up?Good morning! How are you using Smart Campaigns and where do they fall in the mix of search campaigns you already have set up? Do they play a very specific or an "always on" role for clients? How are you controlling the targeting? I set up a smart campaign for a local jewelry store, adding in "diamond rings" as categories or interests that Google let's you select in set up process - I avoided just "rings" or single keywords like that. Long story short all my ads on YouTube are appearing on kids and nursery channels. My regular display campaigns are 1% less efficient than Smart and I don't have to worry about YouTube exclusions. I'm not getting the level of audience data either. I want to move away from Smart but Google is pushing this now. Thanks!
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