Question

Is it ideal to run smart and standard google shoping campaigns for the same products at the same time ?  

Answer 1

Not a good idea, and the standard campaign will only run if the “blindly trust Google” campaign runs out of budget.  

Comments

@miff84 if you’ve got the time to map out the keywords and set up the campaigns (you need at least two) you can expect better volume from manual campaigns.  

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In campaign setup, all the Goal does is narrow down the campaign types they recommend. Pick sales and make shopping campaigns. Create a high priority campaign with low bids, and a medium campaign with the real bids. You can use a location adjustment of -90% to reduce the bids on the High campaign. Load your target keywords into a shared negative list, and apply that list to the High campaign. The Medium campaign will only trigger on your chosen keywords, the high campaign will do a little bit of long tail discovery for you.  

Answer 2

You can but the smart campaign will take precedence

Comments

Manual first - the smart to test gainst it both for results and the time required to manage