Question

Hi guys, I'm a private Mental Health practitioner and I'm looking for ways to market to people who can afford to pay for private therapy, so not to people on benefits or looking for free advice (they have access to government-funded therapy). I understand it is in the 'audience' section but as UK doesn't have the budget option, I'm still worried it's not enough for my ad not to be shown to people who can't afford it. Any advice?  

Answer 1

Test it. I thought my audience wasn’t on google. And today I spent $89 on one campaign and made $994. Test it

Comments

@guillemot82839 what do you mean how.? Run ads

Answer 2

Do you have a list of past patients that can afford your service? atleast 200 emails, then setup a search campaign and mix the targeting with the Audience you build and a lot of negative keywords. Then again, testing is the key.  

Comments

You want me to include emails of my clients? I couldn't do that it's all confidential

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Its called customer match, you will upload the emails and then, use Similar Audience to target people with similar profile as your past clients and use that Audience in your Google Ads campaign. So you are not really targeting them, your only using them as reference that these set of people will and can afford your service. This is the same as Look A Like Audience in Facebook Ads

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@elaelaborate where would I upload the list to?  

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@guillemot82839 You can check it here .  
https://support.google.com/google-a...79332

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@elaelaborate wayyy too complicated for me but thank you :)

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You will not use that, what you will use is Similar Audience of your customers match. Yes it is complicated, that's why you need professionals  

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@elaelaborate there are for sure some professionals on here but hard to tell who. There were a few posts from 'professionals' asking very basic stuff, how are we to trust anyone? It's not like you guys train at university for this, with recognized accreditation- no offence but it's scary what people would do for money, same in GMB groups

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And it's like that in most professions- these 'experts' ruin it for truly professional people

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@walkyrie you're right, I have 2 experience off here: 1. a guy infected my PC as he insisted on looking at my laptop virtually- stupid me, I know; 2. a guy told me 'it doesn't matter what business I have, it's always the same set up. ' So it's slim pickings really!  

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@walkyrie thank you for your kind words. It's the same in our profession- lots of cowboy 'therapists' after taking a weekend course in something and then claiming to treat mental health problems

Answer 3

Ad copy + landing page copy + a good understanding of the 'Google purchase cycle' + building personas / user profiles to model audiences. and then testing approaches to reach and convert them + testing various conversion metrics and contextual flows. Easy to say hard to do.  

Answer 4

No real way to know for sure All you can do, if you want, is try to target by some other "thing" that might be correlated with "people who have money", for example, people that like a page about financial independence They don't give you "perfect" targeting options And you need to test by running ads and spending some money to see if it works

Comments

I've included financial sector and I'm trying to only target City Of London where I'm based

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@guillemot82839 for full fee/no insurance therapy I’ve done set ups where I narrow down to wealthy neighborhoods. A lot of negatives for insurance terms too.  

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@muggy the problem in those neighbourhoods is that the staff is normally in need of help  

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@muggy but yeah that’s true

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@guillemot82839 yeah I like the comfort of having the household income filtering. Though it is far from perfect. You could make it obvious in the ad copy that you don’t take insurance or put your rates right up front. It would dissuade some clicks. We put the no insurance disclaimer right above the form. Still a quarter of form fills ask about insurance.  

Answer 5

I run ads for a psychotherapist and she gets enough new patients each month not to be worried that some of the clicks were free advice seekers.  

Comments

Well it does matter to me when I pay almost £4 a click!  

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She pays about that. and charges accordingly. Her CPA is about 12% of revenue. I guess for her that's preferable to sitting around doing nothing for several hours per month, and not contributing towards her fixed costs and overheads. Even though we specify that it's a paid service in the ads there will always be people who don't properly read the copy and click anyway. I hope you find a better targeting option.  

Answer 6

Make your targeting and messaging very specific to pre-filter out bad leads.