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For those of you using Manual CPC, how do you...
For those of you using Manual CPC, how do you like to determine what to bid for each keyword?
+6
votes
asked
Apr 5, 2020
by
corbel70
(
210
points)
For those of you using Manual CPC, how do you like to determine what to bid for each keyword? Est. Top of page? Or something else?
manual
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6
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+6
votes
answered
Apr 5, 2020
by
goulden
(
1.8k
points)
Best answer
We calculate our starting bids based on profit margins and estimated conversion rates. From there, we either raise or lower them depending on performance, and then apply bid adjustments. Always bid adjust down. You'll think straighter.
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+5
votes
answered
Apr 5, 2020
by
tami30
(
1.2k
points)
For me, include all your preferred keyword and only bid for the performing ones. This is after 1-2wks of running the campaign.
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+5
votes
answered
Apr 5, 2020
by
freemanfreemartin
(
850
points)
Slowing adjust them to my desired position. Let it run awhile then switch to automatic bidding.
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+5
votes
answered
Apr 5, 2020
by
laurynlausanne
(
5.8k
points)
Always adjust according to profit margins. You’ll need con rate, appointment rate, closing ratio and average sale to calculate this.
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+3
votes
answered
Apr 5, 2020
by
friedafriedberg
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5.1k
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Conversion rates
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+4
votes
answered
Apr 6, 2020
by
knoll70195
(
5k
points)
I use playing dice
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