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Has anyone been experiencing more conversions...
Has anyone been experiencing more conversions than clicks these past few days with some accounts?
0
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asked
Mar 17, 2020
by
discontinuance
(
120
points)
Has anyone been experiencing more conversions than clicks these past few days with some accounts? I'm using target cpa and didn't change anything.
conversions
target
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If our Google Ads are optimized for conversions and you are getting conversions for the desired target CPA - does it make sense to take your best performing keywords with the lowest CPA and create ads with maximized clicks just for them?
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So I'm running some big campaigns of €2500 a day, and when I start a campaign for a new GEO I always run maximizer conversions for 5 days and then remove bad performing ads/keywords, and than I switch to CPA goal, often €5.
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Budget increase resulted in less conversions (sales) + 3-4 times higher cpa on Google display ♀️ Budget has almost been doubled, but not in a single day - been increasing it by about 20-25% for like 4 days in a row.
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In the last few days I noticed that we had about 3 conversions that are now gone-they've disappeared.
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Apr 14, 2020
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