+2 votes
by (220 points)
In the last few days I noticed that we had about 3 conversions that are now gone-they've disappeared. It went from 3 to 0. Is anyone else having this issue? I've checked all filtering, dates, etc. I KNOW they were there, can see them in Analytics, etc.  
In the last few days I noticed that we had about 3 conversions that are now gone-they've disappeared

1 Answer

+1 vote
by (16.1k points)
Invalid click. i. e. clicks which have been filtered, but conversions are not deleted. I'm always happy to see such situation  
by (220 points)
@raynell9 Thanks-not sure why they would be considered to be invalid clicks if they actually convert! IF this is the case it's explainable at least, but it makes it hard to track my conversions. Would this change if I had this to "first click" attribuion on the conversion rather than "last click"?  
by (16.1k points)
@outsert IDK. I had such cases. I think it's because the invalid clicks are subject of a different more complex detection system. Conversions are just some code on a webpage.  
by (220 points)
@raynell9 Thanks. So just to be clear, you were still able to see the conversions but not the clicks? Or did conversions disappear as well? For us, the conversions disappeared. The sales didn't, though :).  
by (16.1k points)
@outsert As I remember I have seen 0 clicks and 1 conversion. Haven't checked after that.  
by (220 points)
@raynell9 Okay-for us, we no longer see the conversions.  
by (16.1k points)
@outsert So, it seems that everything is consistent in AdWords  then.  
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