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Is anyone familiar with animated (moving) display ads?

+5 votes
by (510 points)
Is anyone familiar with animated (moving) display ads? My boss asked me to create some for a new campaign. Any tips and tricks would be greatly appreciated. Thanks!  
Is anyone familiar with animated (moving) display ads?

5 Answers

+4 votes
by (770 points)
 
Best answer
You can build them very easily in Canva. Perfect if you’re not a graphics pro!  
+2 votes
by (230 points)
Pretty sure those aren’t allowed anymore, at least not gifs. I tried to upload some recently and they didn’t work. Google changed their policy I believe, I would look it up.  
+5 votes
by (2.1k points)
I would avoid running animated or interactive banners in GDN. there's not enough control over placement like a real DSP and you likely won't see good performance. I'd recommend to focus on high caliber static banners.  
+4 votes
by (2.2k points)
You can build AMPHTML ads using Google's Webdesigner software
+4 votes
by (4.6k points)
You can add video assets to responsive display ads.  
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