Question

Seems like some people in my business is pausing their ads now for corona. Should I go down in max cpc (manual), or just let google handle it through the lower bidding competition?  

Answer 1

Don't let Google decide what to do with your money.  

Answer 2

Google will take your money doesn't matter what. Why do you think lowering CPC will fix the issue? If you want to avoid paying, just stop it.  

Answer 3

That should be irrelevant. What should be relevant is what the impact is on your business by making these decisions.  

Comments

@merrimerriam5503 well, I am thinking that if many advertisers disappear, the rest of us can try to pay less without ending up too low on the page.?  

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@eden8550 And I'm saying that's irrelevant. You're basing your decisions on the wrong factors. Focus on ROI, not position or lowest possible CPCs

Answer 4

In this situation, I don’t reduce the max CPC for each keyword instead reduce the overall campaign bidding percentage by 30%. It has worked for me. You can lower by 40-50% if you think that work.