Question

Hi everyone!  I'm about to setup my first Google campaigns, and was wondering about my data.Hi everyone! I'm about to setup my first Google campaigns, and was wondering about my data. I've done about $125k in sales from FB traffic on my Shopify store, and like an idiot, only installed my GA tracking ID about a month ago, so it has about $50k worth of conversions on it. I want to keep it simple in the beginning, what type of bid strategy is recommended, or where do you think I should start? I assume the $50k in conversions over the last month should help me in some way shape or form? Any guidance or advice on who or what to watch and read in order to learn would be greatly appreciated :)

Answer 1

Facebook “discovery” vs search “research/or direct intent” differs in the buying behaviors. What are you selling?  

Comments

I'm in the mens grooming products niche

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@alisander see that is more of a serendipity of discovery, in fact one might even argue the point that your Facebook ad leads someone to do a google search down the path of “men’s grooming product” now researching you and competing vendors. At that point if you aren’t in search you are not catching the leads thay crossed platforms. On the other hand people who start their search for men’s grooming product might get retargeted on Facebook than purchase. That said both behave different. Google isn’t a demographic where Facebook is. Fun google stat : 60% of beauty products are purchased by men.  

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@reed8274 that is a cool fun fact! I’m just wondering what type of campaign I should start with. I had an issue with Facebook recently, and hate having all my eggs in one basket and be completely dependent. I’m ready to roll onto google a bit

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@alisander have you thought about google shopping ads?  

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@reed8274 Haven't really thought much about anything! That's why I posted here to try and get some insight as to where I should begin.  

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@alisander manually bids, start narrow, even small geography, than also do not just look at your last click attributions look at the entire funnel.  

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@alisander at the same time start running google shopping ads using your merchant feeds.  

Answer 2

If your conversion activity so far is via Facebook, that info won't transfer to Google Ads. You'll need to develop a conversion history within Google. But, you can pull some in-market audience data from your Analytics accountb to find out who are the people most likely to convert. Set those audiences to OBSERVATION mode in your Search campaigns though, to confirm via data whether or not they convert well in Search.  

Comments

@ology Thank you!  

Answer 3

You got enough data to play with which is good. I would start out with RLSA and remarketing for shopping. IMO any FB marketer should be doing this at least as you might be driving all the awareness about the product but people could be Googling it later and you miss out on the sale. That should give you the most likely chance of success one you're profitable in that then you can apply those same campaigns to a cold audience. The person above me is saying set your audience to observation I'm saying set it to target as this way it only targets people who've visited your site.  

Comments

@quantitative40 thanks Tim! I was running heavy traffic from FB - and somehow after 6 months of smooth sailing my ad account was disabled on facebook. I’m going to try and get running again but need to not solely rely on FB. So I’m looking to do cold traffic campaigns on google as well. I’m going to start with search and SKAGs and then move to shopping I believe.  

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If I had the choice I would go shopping over search. Recommend testing out smart shopping, yes you don't get full transparency but you can quickly identify profitable products which you can the run separate campaigns for

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@quantitative40 currently only a single main product doing majority of the revenue. Plan to roll out a few more niche items in the future.  

Answer 4

Hi @alisander, I work for a company called Adzooma. Adzooma is an all-in-one management and optimisation platform designed to simplify your daily workload, offer performance boosting suggestions and reduce your wasted spend across Facebook, Google and Microsoft advertising campaigns. To help in any way we can, we are offering our platform for free to new and existing clients until 1st June, potentially longer. If you would like to know more or get onboard then you can head over to www. adzooma. com or message me directly. Thanks guys and stay safe!