Question

When setting up Convertions on Google ads, wil I see the conversion made by any source or just google?  

Answer 1

Just Google most likely. Just keep in mind if someone has clicked your Google ad and then converts from another source the pixel will get fired unless it's setup in a way not to on your site :)

Comments

I should add. If your conversions usually happen in real time you can setup your pixel conversion window to only allow conversions for 1 day. The longer you make the conversion window the more likely the issue above will happen.  

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@cohberg Don't do this. Use conversions by time reporting. You still want to count conversions that come from yesterdays clicks.  

Answer 2

If you setup your pixel properly, sure

Answer 3

You would see only google but some of case if you give ads on different channels, different channel write their conversions theirself. For example one of person will visit your web site from Google Ads but second time he will reach your web site from facebook and complete conversion from here. Both of them will write conversion their self. So what you would do? You would check it from Google analytics source/audience or you would use third party tool like "adjust" for analyzing

Answer 4

Best solution is to track with google analytics so you can see all conversions, from google as well as other channels and play with attribution models.  

Answer 5

Google Ads tag will only count Google Ads conversions. Use Google Analytics and look at the multichannel funnel reports to see how they attributed. However, you still want to add the Google Ads tag and check "include in conversion" column, specifically if you are using automated bidding strategies. The reason being is because those strategies ( assuming conversion related) take into account the conversion column when making adjustments. Google ads will have a different conversion total than Google Analytics because of the default attribution model.  

Comments

@abstemious the difference in conversion between GA and Google Ads is the timing. Google Ads reports based on the date of the click that lead to the conversion, GA reports based on the date of the conversion itself.  

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@ology If GAds wasn't the last non-direct source before the conversion, then it won't get imported from GA into GAds. GAds on the other hand only looks at GAds clicks to attributed (and based on the attribution model you're using). That can make a big difference.  

Answer 6

Do it from analytics - you will see all the sources