Question

Whats the best way to include an offer mentioning COVID-19? So lets say - Special Extended 90 Trial During COVID-19 Lockdown What is Google's policy to include COVID-19 related keywords? Client is not into medical & pharma industry

Answer 1

We use sentences like "Lockdown Super Sale" etc. not including covid

Comments

This was already planned. Thanks though @tussle4

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@wily356 seems like you don’t need help then.  

Answer 2

Ads wont approve.  

Answer 3

Thanks Luis Matías & @compendious Can you share a link for Advertising policy by Google on this particularly?  

Comments

@wily356 I have seen few articles on Search Engine Land.  

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Sensitive events The following is not allowed: Content that potentially capitalizes on or lacks reasonable sensitivity towards a natural disaster, conflict, death, public health emergency, or other tragic event.  
https://support.google.com/adspolic...hl=en

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Does this policy apply though we are not targeting Covid-19 related keywords?  

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@wily356 the answer is within your question - if you use related keywords - ads won't approve. Period.  

Answer 4

Just say during the virus crisis. people will know.  

Comments

Thanks @healy. Will adapt the copy