Hey all. I hope everyone is keeping busy here during these times.Hey all. I hope everyone is keeping busy here during these times. I am looking for writers who know digital marketing. I included the topics below in case anybody had questions about these topics, I'd be happy to answer them. Two birds with one stone - maybe even get more content ideas from the comments/questions! I am in need of marketing content to be written for our blog. I own a digital marketing agency and I'm looking to push out some content about Offline Conversion Tracking. Experience in online marketing with PPC, SEO, Tracking, or Analytics is required. DM me your sample work and work history. Or ask questions below, happy to chat about the articles in more detail. I also have notes on each article. Here are some of the topics (as you can see I wrote some of the content, so I'll need it filled in and expanded): Article 1: Information Needed for Offline Conversion Uploads: Salesforce/Zoho - Goal Name, Date/Time, Number, (GCLID, FBCLID, MSCLKID), Goal Value. - Potential issues: --- time-stamp of initial lead --- is it the original phone number --- are you uploading often enough? If you wait too long, the platforms won't accept the conversions. Article 2: Getting the initial time of conversions: Depending on your lead/sale type, you'll track different things. I've listed the big conversion types below. What are you counting as a conversion? And do you have a Qualified Lead Conversion Status in your CRM as well? This would include buyers and others that were qualified to buy. As there is a correlation between Qualified Leads and Sales. You can then optimize based around Qualified Leads in your ad platform, thus giving you a larger audience size for testing (vs uploading only buyers). 1) Web forms - use Zapier or some other connector to a Google Sheet or CRM (Salesforce, Zoho, Pipedrive, Hubspot, etc). you can then get a timestamp here. 2) Calls - use a dynamic number swapping software (CallTrackingMetrics, CallRail, etc). All of the callers will show a timestamp of call start and call end time. For Google offline conversion uploads, this is where it matters. You use the call start time as the start time in the upload file and the time the call ended as the conversion time. 3) Chat - most chat solutions will grab the chat start time and end time (conversion time). 4) Online sales - most online platforms show the time of sale. 5) Downloads - most plugins or download tools should also show the time of download Article 3+: I am open to discussing more topics with you as well that you think would resonate well within the topic of Offline Conversion Tracking. Tracking store visits for car dealerships and other types of businesses that collect phone numbers/emails of their clients. Sample Upload Files for each Platform How to Build Reports in Google Ads using Offline Conversions. Article topics like this. Let's chat!
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