Question

Hello everyone, I started a shopping ad and it is doing well. Pretty good profit margin and I spent $800. However, my click-through rate is . 38%. I have a relevant search term and a great image. But, there will be days where I am spending my daily budget fast without sales, so I have implemented negative keywords. Do you have any tips on improving profits and CTR? Thank you so much for your help!  

Answer 1

Since you already got a good name and image, the low ctr may mean your product is more expensive than the competition. Also have you implemented seller ratings?  

Answer 2

So, a few days ago, I started a search campaign. Spend about $400 with a 3. 5 ROAS which is great. I started a shopping campaign for a single product, and it literally won’t spend ANY $. The terms are searched about 30k monthly volume used in the product title, and description. I set the bid at $2. Any reason why it won’t spend at all? The search is moving along but I can’t get this to do anything lol, I’m a noob with google  

Answer 3

1. split campaigns bu device first 2. if you have more than 1 products use SPAG, putting each product within a separate ad group and if you do those 2, you are going to gain more control over your costs, for sure.  

Comments

Hello Omar, sorry is it possible if you can expand on split campaigns? Do you mean test landing pages changed bids? And it is only one product. Thank you for your helo Omar!  

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If you only have 1 product, just try creating 1 campaign for mobile, 1 for computer, and 1 for tablet

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@disjoint410 sounds good thank you Omar!  

Answer 4

SPAG, Device split as @disjoint410 says. Only do this when you have enough data, though. But it starts with a good product feed. So, description, title, etc.  

Comments

Thank you Nicholas!  

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No problem!