Question

Hello everyone,  I am running a shopping campaign and it was very profitable. However, some days it will be profiting but very little. I would usually get a ROAS of 3-4. But on bad days it will be a 2. 2 ROAS. So I added negative keywords to see if that will increase my profitability and consistency, however after doing that, the next day I am spending money and it has made zero sales. Should I just add those negative keywords back in or should I start a smart shopping campaign as I have over 100 conversions with that product? And if I start a smart shopping campaign, do I need to turn off the other campaigns running the same product? Thank you so much for your help!  

Answer 1

Hey @salvatoresalvay332 - I've seen a few of your posts pop up a few times regarding your shopping campaigns. Try not to look too closely at your ROAS on a daily basis, it's naturally going to fluctute day to day - and there are other factors outside your control (covid/weather/no jobs) I get it if it's your own money you're pumping into it, but take a step back and do your analysis

Comments

@marris1 you are on point. I used to check my campaigna daily and get frustrated. Now I check like once a week or two weeks. Much better results.  

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@species Over-management is real!  

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Hello Stuart, that will be amazing! Thank you so much! That really means a lot! Yes, what time are you free this Friday? I am free anytime you are. Thank you so much!  

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@salvatoresalvay332 No worries :) I'm in the UK - can you scheduale a time via Calendly please?  
https://calendly.com/growthmindedma...-call

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Sure of course! And Stuart, I have one quick question for you, my shopping campaign, I have no goal selected and my bidding strategy is manual CPC. I am going to duplicate it and change them to sales and target ROAS 300%. Do you think that is a good idea? Thank you so much for your help!