Question

[ Keyword Targeting and Testing for Youtube ] Lets say I am running ads for a Restaurant Marketing Agency. My audience is defined by keywords "Restaurant marketing agency", "Restaurant marketing companies", "Restaurant advertising". I made 3 ad groups and in each used one keyword to target. While I was adding keywords, Google suggested me keywords like "restaurants", "restaurants near me", "chinese restaurants" with a very strong relevancy score ( like 95+ ) So google clearly thinks, the two keywords "restaurants" and "restaurant marketing agency" are very closely related and it worries me. My concern is, Will google show my ads to people looking for restaurants? because its search volume is waayyyy higher than my target keywords. If yes, how do I tackle this? Do I add "restaurants" as a negative keyword or something? Inshort, how do I show my ads ONLY to people who were searching for "restaurant marketing agency"? Any help is highly Appreciated.  

Answer 1

Following. Really good question. I do restaurant marketing too and I never thought about it post keyword input. Oh man.  

Answer 2

Youtube ad target with keywords is quite difficult to reach more audiance as well as less Impression with keyword target you will be narrow down your audiance.  

Answer 3

The two most popular ways are to either use more phrase & exact match keywords OR use a lot of negatives. I recommend testing both and seeing what the search terms that appear are. For phrase & exact match, just make sure that you have variations like "restaurant marketing" and "restaurant advertising" as well as [restaurant marketing' and [restaurant advertising]. If you're going the negative route, then I'd put +restaurant +marketing +agency in, but then exclude [restaurants] and "near me"