Question

Can I ask you guys something? I currently have a campaign running target CPA, but in the recent 2 months, CPA increased too much, CVR also decreased. Do you think should switch to maximum CV? I would like to thank you.  

Answer 1

Because customers behaivour change, my offer stay on eCPC check your search terms daily and exclude irrelevant terms and add terms which are bringing conversion

Answer 2

Have you tried lowering the target CPA? I'd switch up to manual like @estreat mentioned and take back control of all your bid adjustments.  

Answer 3

It's impossible to give solid advice without knowing your vertical, customer profile, competitors etc. With the current environment, volatility is to be expected. Some verticals will have higher CPAs, if the same advertisers are going after fewer impressions. Other verticals will see lower CPAs, if other advertisers decide to reduce or pause their campaigns.