Question

Negative keywords for shopping.  Do you guys have any "standard" list saved that you always apply to a new shopping campaign?Negative keywords for shopping. Do you guys have any "standard" list saved that you always apply to a new shopping campaign? Also do you add walmart + costco + best buy + amazon etc. and other stores/platforms as standard before any result? Or what are your experience with those type of words in the search terms, are they profitable or not?  

Answer 1

It is very time consuming but you need to divide your campaigns up into isolated Search terms and Broad Search terms. The Amazon Walmart Costco terms do make money but you don't want to bid high for them. Bid high on isolated search campaigns and low on Broad search. Use negative keywords to sculpt your traffic toward the right campaign and bid appropriately for both.  

Comments

Joann, she's talking about Google shopping here  

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@buerger6290 thank you very much!  

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@blum44 yes exactly this is what I'm doing for my Google shopping campaigns and it reduced cost dramatically

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@buerger6290 Gotcha. Only read Keywords  

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@blum44 you actually have more control of keywords with Shopping than Search, because "low search volume" doesn't affect negative keywords.  

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Thank you very much!  

Answer 2

I would do keyword research and really exclude almost all of the one word search queries. Especially if you start. You can always add another shopping campaign that "catches the rest" without negatives but with Lower bids.  

Answer 3

I'm using a script for this

Comments

But do you have a pre made list when you start a new shopping campaign? or add it only as you go?  

Answer 4

Yes i have my own starting "Common negatives list" for e-com. It is about 200-300 items - "used", "repair", etc. I am sorry, it is not useful for you, because in Russian))

Comments

Ah okey thank you. Did you add words manually by experience or did you have a tool to generate them?  

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@tussle4 manually, it was collected during long time. And i check it before using in a new project (deleting some phrases), of course.  

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Thank you very much!  

Answer 5

You've got analytics data on this. You can tell ME whether terms that include "walmart + costco + best buy + amazon" under or over-perform. I've set up accounts where the results of this have been all over the shop. Don't outsource to Facebook groups, outsource to your own contextual data.  

Comments

@isleana118 thank you!