Question

When you build ADs for lead conversions, do you build the campaign for conversions or website clicks? A Google rep once told me I should do website clicks for the first week then switch it to conversions after Google has been given enough data. What are your thoughts on this?  

Answer 1

Following - I’ve heard you want to have a certain number of conversions before you switch over but google will tell you anything to make sure they get more money

Comments

@pace3 Yeah I know sometimes they can be a tad biased on their advice

Answer 2

Its clicks that lead to conversions at x amount of conversions you switch to target conversions if you want to use that strategy

Answer 3

AI is only as smart as the data that you feed it. We do a LOT of lead gen and we use manual. When the account is mature, we will run a test with an automated strategy to see if it can beat our managers. It almost never does. Use manual and do the work.  

Answer 4

What did that wanna be google rep said last time I was telling them off. Uh 20 or 25 conversions in a 30 day period then swap. Better to use manual CPC though