+6 votes
by (240 points)
Hi Target CPA- Should I intervene and make bid adjustment considering the performance, or should I let him the freedom?  
Hi Target CPA- Should I intervene and make bid adjustment considering the performance, or should I l

4 Answers

+5 votes
by (1.5k points)
 
Best answer
Anyway the only bid adjustment respected would be the one for devices, and affecting the tCPA, not the real time bid. If you want, you can cap the max (and min) bid of tCPA if you create it in the portfolio bid strategies
by (240 points)
So it ignored all the adjustment I have made?  
by (290 points)
Yes, the whole point of smart bidding is to make those adjustments for you in real time.  
+5 votes
by (530 points)
When you use target cpa the bid adjustment doesn't work.  
+3 votes
by (7k points)
You should give them freedom after you collect enough conversions ;)
0 votes
by (3.8k points)
You set TargetCPA what you want cost/conversion to be at
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