Question

You are hired as full time employee for company (salary you wanted) to do marketing for them. But there is a small issue they have 0 ad marketing budget. How would you do it?  

Answer 1

Find another client :)

Answer 2

Prepare a presentation why they need to budget for advertising. Can also get some data on what their competitors are doing.  

Answer 3

Do heavy lifting in PR, back links/SEO, partnerships, and organic social content.  

Answer 4

Use spyfu. com and ahrefs. com to research competitors and do hella SEO and content writing to improve organically. Use SEMrush. com to run a benchmark report of keyword rankings and traffic before you do anything. Once you show improvements, then do a presentation for why they need google ads.  

Answer 5

Ask myself why I didn't ask that in my job interview. and then suggest they hire a content Marketer instead.  

Answer 6

I wouldn't ‍♀️

Answer 7

Seeing as you posted this question on a Google Ads group, the answer would be not to do it. The only way to gain experience with Paid Search is to spend money.  

Answer 8

That question isn’t possible to answer without knowing the industry. I work in NFP so I’d be pushing for available grants and other options (as noted in comment above, it’s a google ads group so I’d be applying for that), then show proof of concept to invest more. If not then some other way to show value and build on that. There is heaps you can do by leveraging what you have.  

Answer 9

I think most people who reply did not work for startups, most of the time startups have super low marketing money and before money is raised this is going to be the game. I would think doin some sort of online events connected to your product can be some good way doing marketing without spending any money

Comments

@largess6 exactly! You gotta hustle and think outside the box. Zoom webinar events, content marketing, guest blog posts, getting customer case studies and videos, all could be things that are just @predictory investing time that the firm he works at is paying him for. That way he could show moving of the needle, gain trust, and then present why it would make sense to then move into paid advertising. In the VERY least get them to commit maybe $50 bucks a month for a remarketing display banner campaign so it can retarget folks that showed interest from some of the content or webinars poster in the site.  

Answer 10

You probably shouldn't have taken the job or at least asked if there is ad spend. Don't waste you're time thinking that a positive attitude and doing free non ad spend activities is going to save you. Go ask for a small ad budget and fulfil the bottom of the funnel leads out there in the market.