Trying to restructure an account that's broken out by match type on an ad group level. Will quality score on a keyword improve if I isolate the exact match in an ad group vs. using a STAG? I dont want to go back to SKAGs that's for sure. just curious if STAGs impact exp. CTR on a keyword level? Or should I move to an Alpha/Beta campaign build? The account is a mess, trying to consolidate to improve management and increase efficiency.
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