+3 votes
by (210 points)
[EXPERIENCE CAMPAIGN] Hey guys, does anyone here use Google Ads experience campaigns? I created some today, but I am in doubt if dividing budget between the original and test does not hinder the performance of the original, since it loses 50% of the budget.  
[EXPERIENCE CAMPAIGN] Hey guys, does anyone here use Google Ads experience campaigns?

2 Answers

+4 votes
by (9.1k points)
 
Best answer
Experiments is the safest way to try new things without breaking old ones. If the performance of your original campaign drops then you can just switch the experiment off and you are good to go.  
+1 vote
by (12.2k points)
You mean Experiment?  
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