Question

Hello, everyone, I have set up google shopping and for the past month, it was doing great! Will be hitting a 4-6X ROAS a day. Unfortunately, this past 5 days, I am literally losing money and sales have dropped from the usual 17-19 sales to 4-5 sales a day. I am in the headphone electronics niche. Is this a matter of economy or is there anything I can do in my ads to improve it? Thank you so much for your help!  

Answer 1

Is there a new competitor?  

Comments

@raynell9 thanks for your help Lyubomir. I am not sure, I am in a very saturated market. I cannot even find my listing on shopping ads?  

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@salvatoresalvay332 Auction Insights report  

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Auction insights report. Segment by day to get a clear picture of who you are up against. I can go more in depth if you need me to.  

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@drolet10  it's not possible for every account to segment by day. It depends on the volume. Unfortunately.  

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@raynell9 Sounds good! thank you for your help @raynell9! Much appreciated!  

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@drolet10 thank you for your help Leana!  

Answer 2

Hey @salvatoresalvay332  5 days is a relatively small window to judge whether your shopping efforts need an overhaul. There are so many factors in buying habits that fluctuate within a 30 day period - pay day, weekend, holidays, seasons. Take a step back and look at your roas over a 30 day period. Are you using dynamic product remarketing? What attribution are you using? Look in GA if you're getting sales through Organic or Direct that began with a paid click, and factor that into your roas analysis  

Comments

Sounds great! thank you for your help Stuart! Yes, it is a google shopping cold audience campaign.  

Answer 3

Check your Impressions, Imp Share% and Clicks. If you have issues there you might have a Competition Issue (so check the auction insights tab). Do you still have the same traffic as before? You must understand if the performance drop is due to lack of traffic or CR drop. Then look at your CR. If you CR dropped significantly check if you have changed something these past days on your website.  

Comments

Sounds great! thank you George! Much appreciated!