First things first ’ ’ to sell anything. I’m just here to drop a Value bomb so here we go 10 Expert Social Media Tips To Help Your Business Succeed 1. LEAD WITH OBJECTIVES Start with your top three marketing objectives, then evaluate how social media may help you achieve them. Too often business owners buy into the idea that ‘I have to be there. I have to be in all these new places or I’ll be left behind. ’ But social media has to help you reach your objectives or you’re just wasting time. Don’t think of social media as just a megaphone for your business, but think about how it can help you reach your goals. 2. BUILD YOUR AUTHORITY As a business owner, I believe that you can’t over-invest in your LinkedIn presence in 2018. This also applies to anyone looking to further their career or success, particularly those working in sales or marketing. Concentrating on growing audiences and engagement on LinkedIn can absolutely boost sales and conversion rates. It will also lead to amazing opportunities for collaboration. 3. START A CONVERSATION The key thing with Facebook is to remember that the algorithm they use rewards posts that have interaction. If a business posts something but no one responds, then Facebook won't show it to anyone. They're trying to keep people on their website, and they can only do that by showing posts and stories that people find interesting. It's going to get more difficult, as Facebook announced they're going to be changing their algorithm. They'll now favor content from friends over companies and other pages. The key is to ask questions and respond to the answers. A car dealer could post a picture of someone buying their first car and, sure, it's interesting enough. But if they turn around and ask people, ‘What was your first car? ’ they have a chance to get people to answer, and then they can respond. Now, to that person who answered the question, it's not a car dealer, it's a car dealer who knows his first car. 4. SHOW APPRECIATION The most important thing about social media is that it’s not just about you! Social media is not a monologue where you tell the world about the awards you’ve won or the special deals on your products and services. It’s an opportunity for you to connect, in a meaningful way, with the people who have helped you and supported you in business. If you think about the 10 to 20 most important people in your business world, social media allows you to recognize and thank them for helping you along the way. You can thank them by giving recognition to their posts and tweets: like, follow, and share their messages. It’s your way of saying thank you. More importantly, they will appreciate the gesture and continue to support your efforts. 5. STAND OUT Social media is personal. It's your personal brand first, and your job or business second. You need to convey your persona. Get above the noise. Be different. You don't have to wear a superhero costume like me, but in a world of social media noise, you need to stand out and be remembered. Who wants the next 5 tips and I’ll post it tomorrow but I need to know if you want them!
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