Question

I have a media buyer client who ended up with a backlink profile where non-generic and non-branded anchor text relates to "careers" or "jobs" (due to their efforts in spreading info about their jobs section). Of course, now Google thinks the client is a jobs site. One solution I'm considering is doing a major disavow of job-related anchor text, but would that be risky since it would just leave generics and branded?  

Answer 1

Disavowing the links means disavowing the PageRank, not just the anchor text. The site may be so PageRank-rich it doesn't matter. It could be that disavowing the links will deprive the site of value and cause it to lose traffic.  

Answer 2

Tell them to sell the leads?  

Answer 3

I think it means you just don’t have enough authority for the main keywords yet. Google also has career page markup that you should use for that section of the site.