+5 votes
by (2.3k points)
Q: I got a client with thousands of low search products on his website. (7 years old active domain) Search volumes are between 10/500 per month Most products are available on other sites as well but he claims they have outdated content and he has updated version of them since he has the source to gather regarding those products. I checked myself and there's a difference between content in his and competitor's website. What would be your strategy to rank this kind of website? I have started fixing meta title, meta description of each product since it was blank before and what else could be your strategy to rank most of the product through onsite/offsite SEO?  
Q: I got a client with thousands of low search products on his website.

3 Answers

+2 votes
by (860 points)
The best thing would be to work on each product content. Start writing descriptions for all the products throughout the site.  
0 votes
by (21.6k points)
Prioritize the items with the highest profit potential and popularity with customers over stuff that won't sell or won't bring in much money.  
by (2.3k points)
@narcotize 80/20 rule you mean?  
by (21.6k points)
@avulsion Something like that.  
by (2.3k points)
@narcotize Gotcha! Would work better in this scenario. Thanks
+4 votes
by (5.2k points)
E-commerce is notoriously difficult to rank for, given how much competition there is for pretty much everything, but the advice is the same as any other project really. and if the products have good margins, consider exploring targeted PPC ads.  
by (2.3k points)
@ichor By seeing its wc it couldn't be targeted through PPC as there are no specific keywords as visitors are coming through different short/long queries. All I am trying to apply 80/20 rule to understand the phrases customers are searching for then I can advise them to take a step for PPC.  
by (5.2k points)
If you know what queries they're coming in from, and which of those lead to sales, then you know what to target with PPC, and remember that PPC isn't merely search engine marketing. As with pretty much everything in online marketing. it's an if/then. If the margins are good enough, then experimenting with PPC is something to at least look into. If not, and/or if the cost per click is too high, then it isn't.  
by (2.3k points)
@ichor That's what I'm trying to absorb but first I need to collect data to create a report to make things look copacetic. for example, there is a product/service he's is selling for $250 and customers are coming from 10 kinds of long queries (10, 15 words) with merely 10-20 monthly searches
by (2.3k points)
There are so many things needs to be done along with onsite/offsite SEO before I could pitch them to go for PPC
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