Question

Hello friends I am building a new amazon affiliate website, I have a situation and don't know what is the best action to do. I will explain with an example, Let's say I am building amazon affiliate website about shoes, I have 2 articles, the first one is Top 10 shoes for old men reviews, and the other is Top 10 shoes for you youth reviews. If I have one product that fits in the 2 articles, can I copy the review for this product and paste it in the 2 articles with the same pros, cons and features of the product. Or It will be copied content? Or I should have different products in every article? I am sorry if my English is not good enough to explain my question? If you want to ask me anything, please do and I will reply Thanks

Answer 1

I'm not used to work with affiliate websites but you should always avoid duplicate content. For example, you could have the same product twice, but with different reviews. You could explain why they are great and loved by older people. And do the same for the young people. So your content will naturally be different :) And by the way, your english is great!  

Comments

@shiv99441 Hi, thanks for replying. I will try avoid duplicate content to be safe. I appreciate your reply

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@urbas667 you're welcome :)

Answer 2

Yes, you can do this but most likely the search engine will show one page over the other in its search results. You won't be penalized. You're just forcing the search engine to make choices for all the variations of similar queries.  

Comments

@narcotize thanks a lot , I got it

Answer 3

Okay. let's go for some advanced techniques, here. Firstly, if possible, I would make a page for each individual product to start. Put the "original source" of the review on that page - then it doesn't matter which age group page - the source is the product itself. If you can't do that, consider the first page you create with the review on it to be your "original source. " This will work okay, but it'll tie that review in the "age" page it originally appeared on - which may not be ideal in some situations. Either way you do it. let's say the review you consider to be the original review is located on this page: /shoes/red-shoes Now. if you want to post that review on other pages put the review inside a <blockquote> with a cite tag. It'll look something like this: <blockquote cite="/shoes/red-shoes/"> <p>Review content goes here. </p> </blockquote> What this does is tell Google that the content within that blockquote is a quote of content that appears on your /shoes/red-shoes page. In essence, it works similarly to a canonical tag, but it's not for the entire page - it's just for a block of quoted content on the page. How this works in Google is. If someone searches for something and the content of the review itself is the best matching content, it will tend to show the original source you cited as the page. If someone searches for something where the content on one of the other pages along with some of the information in the quoted section make the most relevant result, it'll show the one that is most relevant. So if someone searches for "review of red shoes for old men" - it will show your old man article because that review, even though it's not the original source, is being displayed in the context of being for old men. More info on the Blockquote Cite Attribute:  
https://www.w3schools.com/tags/att_...e.asp

Answer 4

Assuming someone searching for "best shoes for youth" and someone searching "best shoes for old men" have similar enough needs, wants, desires, issues, concerns and problems that could be addressed by the same brand, make and model of shoe, the "best shoes for youth" page should provide an introduction to the shoe, it's feature and benefits as they would appeal to someone searching for "youth shoes" and then link to the product review page for the shoe itself. Similarly, the "best shoes for old men" page should provide an introduction to the shoe, it's feature and benefits as they would appeal to someone searching for "old man shoes" and then link to the product review page for the shoe itself. That way, the "shoes for youth" page and "shoes for old men page" can be optimized for their specific intents and the review page for the shoe itself can be optimized for "shoe name + review" keywords without any of them cannibalizing each other.  

Comments

@phenothiazine Thank you very much, it seems awesome idea, but do you think this idea is seo friendly, I am afraid that this idea might ruin my silo structure for the website

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@urbas667 I'm not familiar with the current website structure you've created or how these changes might affect them, but given your example the suggestions I've made would likely be the most effective way to include the product on both pages while avoiding any potential keyword cannibalization issues at the same time.