Hey guys! If you have a successful ad and the CPC is roughly the same, but your conversions are dropping on the landing page, is this ad fatigue?Hey guys! If you have a successful ad and the CPC is roughly the same, but your conversions are dropping on the landing page, is this ad fatigue? I've had multiple ads that have done really well and then died off, even though they are still getting plenty of link clicks with the same landing page. Is it the copy of the ad that needs refreshing rather than the landing page?