+2 votes
by (150 points)
Hey guys!  If you have a successful ad and the CPC is roughly the same, but your conversions are dropping on the landing page, is this ad fatigue?Hey guys! If you have a successful ad and the CPC is roughly the same, but your conversions are dropping on the landing page, is this ad fatigue? I've had multiple ads that have done really well and then died off, even though they are still getting plenty of link clicks with the same landing page. Is it the copy of the ad that needs refreshing rather than the landing page?  
Hey guys!  If you have a successful ad and the CPC is roughly the same, but your conversions are dro

1 Answer

0 votes
by (2k points)
How onpoint is your cro?  
by (150 points)
Its a free lead magnet. The conversion has been up around 13% on the landing page and then gets to a stage where its getting plenty of clicks with no opt ins.  
The Facebook Ads Group is where you can always find questions, answers, advice, reviews & recommendations from other community members about running Facebook and Instagram advertising and marketing campaigns.

Related questions

...