Question

[A/B Testing Question] How do you run your A/B tests? I'm looking at running two different slideshow creatives with slightly different verbiage. Do you recommend I run one campaign and select FB's A/B testing option or do I run two separate campaigns or one campaign two different ad sets, etc? Both ads are trying to draw traffic to a single landing page for a home improvement estimating service. One ad is for landscape and one for general home remodeling.  

Answer 1

Facebook s A/B option requires a lot of budget to get a statistically significant test. To be honest, the best is just to take an adset with an audience that's proven, put 3-5 new ad variations in there and let them fight it out and repeat again and again until you find a winner, then take them for scale with other winning audiences.