Question

What's the best setup for creating a lookalike audience?  

Answer 1

Easy ones I've found success with: -email list -website visitors -instagram engagement -watched 50% of selected videos

Comments

Do you select 1% for audience size?  

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@biconcave3 Yes 1% is already fairly large like 1 million people so that's a large enough audience to start with.  

Answer 2

1st is previous buyers/leads/email list (YOUR BEST AUDIENCE) 2nd is website visitors (thank you page, checkout page, etc) 3rd is videos watched 75% or more. 4th is Facebook Engagement (folks that have engaged with page posts or your ads) For large countries example USA, 1% works best. For other top tier countries UK AUS NZ CAN, 2% is better because it gives a bigger audience than 1%. Facebook optimizes better with a larger audience