Hey guys, need some help. I’m running a fb account and started testing a new offer. I did PPE first had an ad with an engagement of 0. 06$ cost, 3, 258 clicks at a 26, 970 reach and 12. 08% CTR. So far so good. I used the ppe id to a conversions campaign and sales were coming in on an ascending path. After 3 days performance started to tank, i decreased budget in half for PPE campaign(since it was more than 10% of that current budget at that time) and then Fb notification saying the ad has been marked as low quality. Questions: 1. Would it be ok to start a new ad account considering the ad was super good? 2. I’ve created a variation of the ad copy, but doesn’t seem to take off. 3. If i get it back to work how do you keep consistency on the performance? Do you dupe it? if so, how often? I was breaking even so there was a lot of room for optimization. 4. Any other advice is more than welcome :)
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