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At what point would you use engagement in a funnel ?

+8 votes
by (4k points)
At what point would you use engagement in a funnel ? Let's say you start TOF with purchases . What do you use engagement for and when ?  
At what point would you use engagement in a funnel ?

1 Answer

+12 votes
by (1.3k points)
 
Best answer
If I need an ad with a lot of social proof. To use it as TOF ad
by (1.3k points)
@gensmer744 - you can also trick future clients or big companies by doing this. Will look like people love your ads ‍♂️
by (1.3k points)
@gensmer744 landing page view?  
by (2.4k points)
Run engagement campaigns to past customers. The theory is that they will leave a review on your TOF ad. From my experience this drives re-purchases as well.  
by (2.4k points)
@deannedeans underutilized in my opinion
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