Question

How do you deal with negative/cynical comments on your ads?  

Answer 1

Depends on the business. It's ok sometimes to have fun with it. I rarely delete comments even if they're negative. As long as your product/service is good - you should be able to use the situation to counter those arguments, which makes you look good. Bonus points if you can make silly people look silly with your answer, without being unkind or unprofessional. For the right brand I'd totally get on board with being sarcastic/taking the piss out of them.  

Comments

@kacikacie This is the approach I usually try to take. Thank you for the insight  

Answer 2

Answer them sarcastically ;)

Answer 3

Hide them or get creative

Answer 4

Little bit of background I’m helping a business promote a product right now and we are getting tons of comments saying we are overpriced etc. when we have some of the most competitive prices on the market. Nearly every comment we get is negative or skeptical - I believe this is because people don’t trust us. The company has been in business for 15+ years but are new to online advertising and promotion. I’ve never been one to hide or delete comments because I always think it’s better to clear things up. But literally every comment is negative, or skeptical, rude etc. How would you address this?  

Comments

But i would definitely point out the reason why you're selling for the price it's at . That way when people do check the comments. because they will. Maybe they'll understand why you are charging x and not y like everyone else. WHY should they buy form you, make it clear.  

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@witty for sure! Have been doing as much of that as possible. Some people are very adamant about it though and don’t believe our price is fair even though we are fairly competitive with all other companies and in many cases have the lowest price. For sure i think there is an education aspect that needs to happen.  

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@burlington126 Maybe try and fix your copy ? I would have to see the ad/product to understand. PUT YOURSELF IN THE PROSPECTS SHOES.  

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UNDERSTAND YOUR CUSTOMER. the people you are selling to are 100% selfish and if you write your copy with that in mind you should be good. With that being said sometimes people aren't normal and have nothing better to do then to put down others.  

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I always stick "scam" type keywords in filter. Those people will be a waste of time constant don't even bother engaging.  

Answer 5

If they are out of line just delete.  

Answer 6

Everything has to be handled with the most amount of professionalism as possible- we are going for a bank/investment firm vibe as far as the level of respect and authority we want to project. So most snarky replies are out lol.  

Answer 7

Doxx them, send them glitter

Answer 8

Does hiding comments hurt the ads deliverability?  

Comments

@burlington126 Yes it will drop your relevance score once that happens it will affect your ad cost too. A good way to combat negative comments is to change the creative of the ad, this will automatically delete all comments and likes :)

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@burlington126 create automated rules to delete the comments so it doesn't hurt your score.  

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@heathenish Dosen’t deleting comments just piss off the trolls? Lol

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@heathenish How?  

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@burlington126 they never go back to check and if they do they're insane and should be banned from your page

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@parrot39 I'd love to see where you know this from ? We have 100s of keywords filtered and never had issues. It keeps engagement there and their friends can still see it. Don't give trolls time of day.  

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@burlington126 if it’s a couple of comments you’re hiding or people you’re banning it’s not gonna matter. How many comments we talking about?  

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@burlington126 I understood hiding is fine, but deleting counts as a negative towards ad score.  

Answer 9

Choose hide and then you can select “Ban” that way they can’t comment on future posts

Comments

@circlet its a shame Facebook have that functionality in ADS

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(and later claims to create a better user experience with ADS)

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@polychromatic0 You sound like a butt hurt customer. You're probably the type to get banned in comment sections in ads. :D

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Hahaha probably yes Read this story I posted some weeks ago un this group and you'll understand >>>  
https://www.facebook.com/groups/adb...5409/

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You can also go to your “Page” settings and under “Page Moderation” you can add words that negative commenters often use. That way it hides their comment right as they post it

Answer 10

I got a comment few days ago from fellow marketer: “Nice to see someone running direct offers”  

Answer 11

I'm that guy when I see really shady sellers or trademark violations. Some delete and ban me. Some have dozens of bad comments and do nothing. Asleep at the ad wheel? Just a few have replied.  

Answer 12

I hide them

Answer 13

Your best reference come from the rotten people you deal with! Do not worry the folk around them know they are terrible people.  

Answer 14

Reply with funny gifs. The crazier the comments the better, it allows you to show your brand is fun and can handle stupid people nicely.  

Comments

@tortoiseshell this  

Answer 15

Just some examples of the types of comments we get every day. ⬇️⬇️ “These should cost $X, you are selling them for $X more! ” “Scam” “Ripoff” “This is overpriced” “Don’t call me” “Too Much” “Real? Yeah right” “Too high” “If they are charging more than $X it’s a rip off! ” “You’re funny. ” “Overpriced too” “Suckers are everywhere you’ll get some bites on it” “This site is a scam”

Comments

@burlington126 do you put the price in your creative? If so, don’t do that.  

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@rosenda It is not, people do ask for it though, what would you do in that case?  

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@burlington126 so people visit the lander, then see the price, then come back and comment? That’s crazy and haven’t really seen that before. I’d address the pricing/quality directly in the creative. “You won’t find a higher quality. ” Also create a coupon code “iliketocomplain” for 10% off and reply to the naysayers. If ppl start using it, you know they’re reading the comments.  

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@burlington126 if it’s price, offer a discount code so they can see for themselves why it’s so valued. If it’s “scam/rip off” direct them to your reviews page and mention anything that can speak to your credibility.  

Answer 16

I delete all. Except the other day I did reply with a funny comment and I got 40+ likes and laughs and funny replies on my reply, more than the original poster's trash talking. So she got pissed started cussing at everyone else beneath my comment and now it's a war zone in there

Comments

I'm actually crying of laughter hahaha

Answer 17

Never delete them - just hide them.  

Answer 18

Hide so you don't lose engagement and they don't lose their freaking minds over cEnSoRsHiP

Answer 19

Ignore or hide

Answer 20

Auto filter. Build your keywords. They'll come in handy for if you ever start a new business ;)

Answer 21

Tell them to go f**k themselves. no wait that’s not the answer is it  

Comments

@marileemarilin but funny though

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@microsurgery785 thanks - bet we’ve all been tempted over the years. I’ve got an ad campaign targeting the over 65’s to do with dementia research at present and the number of comments is bonkers - I swear they think the post is like a support group or something  

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Oooooh if only, lol

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@marileemarilin I’m tempted daily lol  

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@marileemarilin I may or may not have created some burner accounts in the past to tell them to go fuck themselves. but this can’t be confirmed nor denied lol  

Answer 22

The people who comment on your ads are not usually the people who buy from you (except super fans). If its a person with a general gripe or concern, then respond professionally and leave the comment up to showcase your customer service skills. If you are getting comments from assholes, show them no mercy, ban them from the page. You are wasting money show an ad to them, they will never buy from you and because they are engaging with your page, its highly likely Facebook will assume they are more interested in your content. So just eliminate these wasters from your funnel.  

Answer 23

Fight them in the comments  

Answer 24

Depends on the comment.  

Answer 25

You’re targeting is wrong or the creative wrong. Maybe even the product is wrong and you need to feedback to the client.  

Comments

Sometimes it's all correct but the message just holds too much fire . Ask Peng Joon.  

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@conscription153 as I left my first job, as Marketing Assistant, the MD gave me only one line of advice: Focus on your customers, you have to always focus on your customers. Nearly 10 years later I realised that that really meant, and the extent. If you are getting flamed. you aren’t listening to what they are saying and addressing it. Or moving on. I’ve applied this to 3 brands on social media, and it’s literally flipped NPS scores and reduced time spend managing communities. Strongly encourage you to consider changing “your stuff” over “this stuff”.  

Answer 26

Has to be the most annoying part of fb ads. I run super long copy that educates people about a problem and even if they don't buy there are things they can do from what they have learned. Tons of people like and share and thank me, other complain and say its too long, like someone was forcing them to read it, lol. Some see the price of the product and go back and complain. It always seems like as soon as you get one bad comment, the flood gates open and everybody chimes in. Using the profanity filter in the fan page settings helps a lot.  

Comments

@exempt its soo annoying! I have gotten other individual marketers spout bs in my comments just to try to somehow gain more clients? Also a ton of people who leave bad comments for me are crazy paranoid/don't understand the internet

Answer 27

People love to complain And vent on ads. I had one lady who never bought anything say she got scammed by my store and that we're selling a diff product. Possibly she purchased a similar product from elsewhere and assumed it was us. Any way delete as soon as u get them

Answer 28

Never delete. Always hide. Deleting kills engagement.  

Answer 29

Get a new job.  

Comments

@malvoisie you are that kind of guy who receive one punch and run away crying like a baby.  

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@malvoisie lol what? Why?  

Answer 30

Usually it begins with a glass of wine. I cyber stalk their profile for about an hour and after learning their address and phone number and last ex girlfriend's social security number, I viciously tear into them in the reply section, but my keyboard always breaks so I usually just end up hiding the comment.  

Answer 31

I send my boys!  

Answer 32

You can blacklist those words within the settings so those comments with those words dont show up

Answer 33

Voodoo dolls

Answer 34

I hire Liam Neeson to employ his particular set of skills to hunt them down, find them, and kill them.  

Answer 35

I delete them with a big ass smile.  

Answer 36

Personally I look for them n beat them

Answer 37

I'm that one, trolling the ads. Especially the master class ones. This lifestyle choose me based on targeting

Answer 38

Edit your FB page settings. You can open the MODERATION SETTINGS and add in all the words that you want to FLAG for review. This will hide all ads with negative remarks scammer, guru, cheap, low quality, bullshit, liar, cheat, suck, bla bla bla  You can the review all comments before deleting/approving/banning

Answer 39

Use comment management tool to answer/engage even with the haters. In my experience. it helps the ad overall.  

Comments

@citizen3/activity" class="qa-user-link">citizen3 @fox7297 Hi @citizen3/activity" class="qa-user-link">citizen3 - what’s your recommendation for this?  

Answer 40

Ban, delete, rinse & repeat .  

Answer 41

Just hide, dont delete them

Answer 42

Hide them unless they are absolutely destructive or straight up evil, then ban and delete. if you hide them, they can still see their own comment and so can their friends, so they won't know they've been silenced. if you delete without banning, they'll notice and publicly shame you.  

Answer 43

Hide. And add words to page moderation so you have less to hide in the future.  

Answer 44

1. Hide 2. Page moderation 3. Ban

Answer 45

Nothing. Only like comments that are positive and don’t hide negative comments. Negative comments are good for you. It improves your “believability” in my opinion. I always get bad results hiding bad comments and do better when I just leave them alone.  

Answer 46

Delete them youre paying for the ads.  

Comments

Bhae do numbri hahhaha

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@cyclosis yes why not. paisa laga rahe hain yar.  

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Han ye to shi kha apny lkin apny thory lga rhy h clinet k hain hahahah

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@cyclosis client's money is your money as well. If your client doesn't grow then you won't grow too.  

Answer 47

Usually I hide them - if they're particularly bad, I delete, and if they're over the top bad I will ban the person completely.  

Answer 48

I always only hide them. I don't delete because Facebook's algorithms don't like me when I do this

Answer 49

We sell a kids clothing box, but not a discount box. So say we target woman ages 25-45 and all is fine, but when we go below 25 we start getting negative comments. Those mean ones. My guess it is venting frustration that they can’t afford it or somethink like that.  

Answer 50

Treat some as an opportunity to educate and correct the path, as transparent responses can sometimes lead to some changes of heart. But if they dig their heels in, delete, block, and move on :)

Answer 51

Depends what your using your page for . For advertising I always set my profanity filter high and also upload a list to keep certain posts from being able to post

Answer 52

Heart emoji

Answer 53

Set your page rules to automatically hide words you don’t want to see ? ‍♂️