Question

I am creating a guide for my colleagues on how to use fb ads. I wanted to know what everyone thought was the most important thing they learnt / wish they'd of learnt before advertising on facebook for the first time? No matter how small or silly.!  

Answer 1

How to use Business manager Facebook advertising policy and how to avoid account suspension Different type of campaigns objectives ( Lead, App installs, Purchase. ) Advertising structure : Campaign / Adset / Ads CBO Vs no CBO Targeting Options ( Interests, Lookalike audience, Emplacement. ) Different Ads format ( Image , Video, Caroussel. ) Thankspe of bidding ( Auto Vs Manual) Tracking : Pixel, SDK for mobile App Setting Column to breakdown campaign results Importance of Creative and guideline to create them Basic Strategy for testing and scaling Cold / Warm audience and retargeting

Comments

Don't forget about the 20% texte rule for image ads

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@millstone9 Thanks that is so helpful!  

Answer 2

Audience insights / Pixel

Answer 3

Don’t knock it until you try it - I’ve found targeting or ad creatives that I may have not been a fan of but ended up working and vice versa. Keep testing and figure out what works for each specific account! Oh yeah one more thing: CBO sucks and avoid at all costs