Question

Let's say you have a successful campaign and want to try some new creative in there. The campaign/ad sets within have been running for a few months and know what creative they like to spend on the most. How do you test new creative within the ad set? It seems FB still spends all the cash on the old creative. How do I force an ad within an ad set to test more? Do I need to test it in a new ad set entirely?  

Answer 1

You'd have to pause the ones with lots of delivery

Comments

Good to know. I figured as much but wasn't sure if there was a more structurally sound way to do it. Thanks Gareth!  

---

@argo8296 Nah Facebook removed ad budgets years ago, otherwise you would of been able to allocate a minimum budget to each one as a fair test. You could also maybe create an A/B test with creative, but I think you'd have to start the campaign again

Answer 2

Just start a select all the creatives and duplicate them into a new campaign along with the new creatives